Our approach
Step 1
Rethink usage
We make gear built for the long run. With Onward and your help, we can extend the life of products – and do good by the planet. Help us to breathe life back into gently used gear that has plenty of performance left.
Step 2
Pass it Onward
Every item undergoes a thorough inspection, cleaning and reconditioning process to make sure it matches our premium On quality. If a product doesn't meet the standards we'll make sure they're donated the proper way so they don't end up in landfill.
Step 3
Rediscover
Discover a new way to shop pieces with plenty left to give while lessening our impact on the environment – from ex-display models to gently used gear from people like you.
What can you trade in?
We're happy to accept gently used On products. You'll find more details about this via the trade-in process. Simply send us your gear (a quick clean first is always appreciated) and we'll make sure it finds a new home and a new purpose. Less waste, more performance.
How is trade in more sustainable?
By sending us your shoes when you're done with them, you're helping to keep them out of landfill when they've still got life to give. Choosing to shop pre-owned gear also means reducing the demand for first-hand products and helping us avoid the water, energy and resources that go into producing them.
Sustainability at On
We believe that sustainability and performance can and should go hand in hand. Our goal is to become an industry leader for sustainability by developing innovative technologies that allow for less impact on the environment. We've made serious progress through our circularity initiative, Cyclon, but we're just getting started.
